Marketing for turf installation companies

Keep your crew booked
with installs, not tire‑kickers.

Isaac Media runs the full marketing system for turf companies: Meta Ads, on-site content, your website, Google & AI search, and lead follow-up. One team, one goal: jobs closed. One turf company per city.

Book a strategy call Hear from clients
Quentin, EverunDennis, landscaping ownerTony, Western Hydroseeding

Real owners. Real results.
Turf, landscaping & heavy equipment

One company per cityYour ad account, your cardUS & Canada

Quentin, EverunTap for sound
"We get multiple calls every day"Quentin, Everun
24 applicationsat $4.43 per result
Client testimonials

Don't take our word for it.

Real owners, unscripted. Hit play with sound on.

QuentinEverun · Heavy equipment
"If you want a quiet life, you shouldn't work with Isaac. Your phone is going to be ringing off the hook."

Quentin, owner, Everun (heavy equipment, Québec)

  • Qualified people now apply to work for him
  • Multiple calls every day
  • "Sales are way up"
Read transcript

If you want a quiet life and keep things simple, well, you shouldn't work with Isaac, because your phone is going to be ringing off the hook in no time. Before I met Isaac, we would put out ads to find employees and there's actually hardly any response. Now people want to work for us. Qualified people who are interested in working with us. Since we've been working together, we get multiple calls every day. People call already asking for specific machines. More interest, sales are way up. It's a game changer. On my own, I would have never succeeded. If you don't want to have sales, you shouldn't work with Isaac, definitely.

DennisLandscaping · Snow removal
"It wasn't like other marketing companies we dealt with. You say what you're going to do."

Dennis, owner, landscaping & snow removal company

  • Commercial and residential
  • "It's actually working the way you said it would"
  • "We're seeing growth, steady growth"
Read transcript

What space is your business in? I'm in the lawn maintenance and landscaping business. And wintertime snow removal as well. Commercial and residential. How do you like partnering up with me as of the last few months? It's been very easy to work with you. You say what you're going to do. It wasn't like other marketing companies we dealt with. You came to me with a clear-cut, dry message, and then you put it to work, and it's actually working the way you said it was going to work. So we're seeing growth, steady growth.

TonyWestern Hydroseeding
"Honestly, it's not even comparable. The support is like day and night."

Tony, Western Hydroseeding (hydroseeding, 2 years in business)

  • "The ads were cheap"
  • "We're getting more than we could even handle"
  • Last year's agency: a couple of calls, "not even hydroseeding"
Read transcript

My name is Tony, I'm with Western Hydroseeding. How was it compared to your previous company that you were working with? Honestly, it's not even comparable. The support we were getting before and the support we were getting with you, Isaac, is like day and night. Just like the amount of quotes that you brought in for us. The ads were cheap. We're getting more than we could even handle. Versus last year, the other guys, it's just like a couple of calls here and there, and not really stuff that we wanted to do, not even hydroseeding. And what would you say to a company that's hesitating on working with me? I say give the man a chance. So I don't see why he couldn't do good with anybody else. I think they'll pick it up pretty quick and get those quote requests going for you.

The problem

Great installs. Unpredictable calendar.

01

Shared leads

You pay for a lead that four other installers already called. Every estimate turns into a price war.

02

Price shoppers

Half the calls "just wanted a number". Your best estimator spends the day driving to tire-kickers.

03

Feast or famine

Booked two weeks out, then nothing. Referrals got you here, but they don't scale and they don't keep a crew busy year-round.

What we do

Pre-qualified estimates, booked straight into your calendar.

You don't chase leads. We do. Every homeowner and business owner is screened before they take a spot on your calendar.

Ads bring in local demand

Meta Ads reach homeowners and business owners in your service area who are planning a project.

We pre-qualify every lead

Before anything gets booked, we screen for project type, size, budget and timeline.

We book the on-site estimate

We call and text them fast and book the visit directly in your calendar, with confirmations and reminders.

You show up and close

You get the address, the project details and the notes before you drive out. Your only job: close it.

The Turf Growth System

Your entire marketing department. One team.

No more juggling an ads guy, a website guy and a content guy who don't talk to each other. We run all of it, and we measure one thing: jobs closed.

Meta Ads

Facebook and Instagram campaigns built to book qualified on-site estimates, not cheap clicks.

On-site content

A local videographer films your crew and your installs. We edit reels for Instagram and Facebook that make you the obvious choice.

Website & landing pages

Fast pages built, hosted and optimized by us, made to turn visitors into booked estimates.

Google & AI search

Google Business Profile, local SEO, a review system, and optimization so ChatGPT and AI search recommend you.

CRM & follow-up

Every lead answered fast, automatic follow-ups, and reactivation of your past customers.

Monthly report

One clear report: leads, estimates, jobs, revenue. You always know what your marketing brings in.

Exclusive by design

We work with one turf company per city.

Once you're in, we say no to your competitors. Your ads, your content and your strategy are never shared with the company across town.

Check if your city is open
1turf company per city.
That's the whole rule.
Client results

Straight from the client dashboard.

No vanity metrics. This is what the pipeline looks like when the system is running.

Artificial turf installation company · Colorado
Live clientLast 30 days
On-site estimates sent
$149K
in the last 30 days
Opportunities created
16
in the last 30 days
Still in play
13
open opportunities
Pipeline · 16 opportunitiesLast 30 days
Open · 13Lost · 3

Source: client CRM pipelines (opportunity value), last 30 days. Figures shown as reported in each client's dashboard.

ClientCampaignResultCostAd spend
Everun · Heavy equipmentQualified mechanic recruitment24 applications$4.43$106
KT · Snow removalWinter contract acquisition19 leads$12.98$246
Colt Hydro · HydroseedingQualified leads · $2,000 per contract20 leads$13.97—
Isaac Ouellet, founder of Isaac Media
Isaac OuelletFounder, Isaac Media
Meet the founder

You work with me. Not a junior account manager.

I'm Isaac. I started Isaac Media because companies like yours, turf, landscaping, construction, heavy equipment, are some of the most underserved businesses in paid ads and social media.

Most agencies treat you like one more account. I build and run your system myself, and every strategy call is with me directly. If I don't think I can get you results, I'll tell you on the first call.

  • Turf firstBuilt around how turf companies sell
  • Direct lineYou talk to the person doing the work
  • US & CanadaClients on both sides of the border
Getting started

From first call to a full calendar.

Strategy call

We look at your market, your numbers and your crew capacity, and check if your city is open.

Build

Offer, creatives, landing page, tracking and follow-up, all set up and connected.

Launch

Ads go live, content gets filmed, and every lead gets answered fast.

Optimize & scale

We cut what doesn't book jobs, push what does, and report on revenue every month.

Fit

Built for owners ready to grow.

A great fit if you

  • Own an established turf installation company
  • Do great work, but most jobs still come from referrals
  • Have the crew capacity to take on more installs
  • Want one team accountable for the result

Not a fit if you

  • Want the cheapest leads possible, whatever the quality
  • Can't answer or call back new leads quickly
  • Aren't ready to invest in an ad budget
  • Are looking for a one-off flyer or logo
Industries we serve

Turf first. Not turf only.

The same system, adapted to how each industry sells.

Artificial turf marketingLeads and booked estimates for turf installersLandscaping marketing and lead generationMarketing and lead generation for landscapersHardscaping marketing and lead generationLeads for pavers, patios, walls and outdoor livingHydroseeding marketing and lead generationQuote requests for hydroseeding and erosion controlHeavy equipment marketingSales, rentals and recruiting for equipment dealersFacebook and Instagram ads for landscapersA practical guide for landscaping companies
FAQ

Questions owners ask us.

What does Isaac Media do for turf companies?

We run the full marketing system for artificial turf installation companies: Meta Ads that book on-site estimates, on-site video content, your website, Google Business Profile and local SEO, AI search optimization, and fast lead follow-up, with one monthly report that tracks leads, estimates, jobs and revenue.

Do you work with competitors in my city?

No. We work with one turf company per city. Once you are in, we say no to your competitors.

Is the ad budget included?

No. Your ad budget is paid directly to Meta, in your own ad account, on your own card. You see every dollar that is spent.

Do you only work with turf companies?

Turf installation is our focus. We also work with landscaping, hardscaping, snow removal, hydroseeding, construction and heavy equipment companies.

Where do you work?

We work with companies across the United States and Canada. Everything is run remotely, and on-site content is filmed by a local videographer in your area.

How do I get started?

Book a strategy call. We look at your market, your current marketing and your capacity, and tell you honestly whether we are a fit and whether your city is still open.

Book a strategy call

Let's see if your city is still open.

Pick a time that works for you. The call is with Isaac directly.

  • Your market and what your competitors are doing
  • Where your next installs should come from
  • An honest answer on whether we're a fit
Book a strategy call